Plain-language summary: Reel 7 collects only the data it needs to run your account, process payments, and keep the platform secure. We do not sell your personal information. You have the right to access, correct, and delete your data. This policy applies to all registered players and visitors to reel7.biz.
1 Who We Are
Reel 7 operates the online gaming and sports betting platform accessible at reel7.biz. For the purposes of this Privacy Policy, Reel 7 is the data controller — meaning we are responsible for deciding how and why your personal data is collected and processed.
When you register an account on Reel 7, place a bet, make a deposit, contact our support team, or simply browse the platform, you are interacting with a system that handles personal data. This policy explains every aspect of that process in detail so that you are fully informed before deciding to use our services.
If you have questions about how Reel 7 handles your personal information, our dedicated privacy contact is available at support@reel7.biz with the subject line "Privacy Enquiry". We are committed to responding to all privacy-related queries within 30 days of receipt.
2 Personal Data We Collect
Reel 7 collects several categories of personal data depending on how you interact with the platform. We only collect data that serves a specific, legitimate purpose as described in this policy.
Identity and Verification Data
- Full legal name as it appears on your CNIC or passport
- Date of birth (used to verify that you are 18 or older)
- CNIC number or passport number when identity verification is requested
- Copy of government-issued photo identification when required for KYC compliance
Contact Data
- Mobile phone number (used as primary account identifier and for security verification)
- Email address (used for account communications and optional marketing with your consent)
- City or region of residence (collected voluntarily during registration)
Financial Data
- Payment method type and account identifier (e.g., Easypaisa mobile number, JazzCash number, bank account last four digits, card last four digits)
- Deposit and withdrawal transaction records including amounts, timestamps, and payment method used
- Wallet balance history for your Reel 7 account
Reel 7 does not store full card numbers, CVV codes, or complete banking credentials. Payment card data is processed directly by our PCI-DSS compliant payment partners and is never held on Reel 7 servers.
Gaming and Betting Activity Data
- Games played, bet types, stake amounts, and outcomes
- Session start and end times, duration, and frequency
- Sports and markets you bet on most frequently
- Bonus and promotion usage history
- VIP tier progression and cashback records
Technical and Device Data
- IP address at the time of each login and transaction
- Device type, operating system, and browser version
- Mobile network carrier (e.g., Jazz, Zong, Telenor, Ufone)
- Session cookies and analytics identifiers
Communications Data
- Records of support conversations (live chat transcripts, emails)
- Feedback and survey responses when voluntarily submitted
- Marketing preference settings
3 How We Collect Your Data
Reel 7 collects personal data through several channels depending on the type of data involved:
Directly From You
The largest portion of your personal data is provided directly by you — when you fill out the registration form, enter payment details for a deposit or withdrawal, complete identity verification documents, contact support, or update your account profile.
Automatically During Use
When you use the Reel 7 platform — browsing, logging in, placing bets, playing games — our systems automatically record technical and activity data. This includes your IP address, device identifiers, session timing, and interaction patterns within the platform. This data collection is necessary for the platform to function, for security monitoring, and for fraud prevention.
From Payment Partners
When you make a deposit or withdrawal through Easypaisa, JazzCash, NayaPay, SadaPay, bank transfer, or card payment, Reel 7 receives confirmation of the transaction from the payment processor. This includes confirmation of the payment method identifier and transaction amount but does not include your full financial credentials.
Through Cookies and Analytics
Reel 7 uses cookies and similar technologies to maintain your login session, remember your platform preferences, and collect aggregated analytics about how players use different parts of the site. Full details are in Section 7 of this policy.
4 Why We Use Your Personal Data
Every piece of data that Reel 7 collects is used for at least one specific, legitimate purpose. We do not collect data speculatively or to build profiles beyond what is needed to run the platform safely and fairly.
| Purpose |
Data Used |
Necessity |
| Account creation and management |
Name, mobile, email, DOB |
Essential for service |
| Age and identity verification (KYC) |
CNIC, DOB, photo ID |
Legal compliance |
| Processing deposits and withdrawals |
Payment method ID, transaction data |
Essential for service |
| Fraud prevention and security |
IP address, device data, transaction patterns |
Legitimate interest |
| Responsible gaming monitoring |
Gaming activity, session data, deposit history |
Regulatory & ethical obligation |
| Customer support |
Contact data, account activity, communications |
Essential for service |
| VIP programme and promotions |
Wager history, account tier data |
Contractual (programme terms) |
| Marketing communications |
Email, mobile, gaming preferences |
Consent only |
| Platform improvement and analytics |
Aggregated usage data, device data |
Legitimate interest |
5 Legal Basis for Processing
Reel 7 processes your personal data under one or more of the following legal bases:
- Contract performance: Processing necessary to provide the gaming service you registered for — account management, payment processing, bet settlement, and customer support.
- Legal obligation: Processing required to comply with applicable law — identity verification, age checks, anti-money laundering obligations, and record-keeping requirements.
- Legitimate interests: Processing that Reel 7 needs for its own legitimate business purposes where those interests do not override your rights — fraud prevention, platform security, responsible gaming monitoring, and aggregated analytics.
- Consent: Processing that Reel 7 only carries out if you have actively opted in — marketing emails, promotional SMS, and personalised offer targeting. You may withdraw this consent at any time without affecting your account.
6 Who We Share Your Data With
Reel 7 does not sell your personal data to third parties. We share personal data only where necessary to deliver the platform and as described below:
Payment Processors
To process deposits and withdrawals, Reel 7 shares the minimum necessary data with payment service providers including Easypaisa, JazzCash, NayaPay, SadaPay, and banking partners facilitating IBFT and card payments. These providers are bound by their own data protection obligations and only process your data to complete the payment transaction.
Identity Verification Partners
Where KYC verification is required, Reel 7 may share identity documents and personal details with accredited third-party identity verification services. These services are used solely to confirm the authenticity of your documents and your eligibility to use the platform.
Fraud Prevention and Security
Reel 7 works with fraud prevention and cybersecurity technology providers to protect the platform and its players. Data shared for this purpose is limited to what is necessary for threat detection and is not used for any other purpose by these providers.
Legal and Regulatory Authorities
Reel 7 will disclose personal data to law enforcement, regulatory bodies, or other authorities where required to do so by law, court order, or regulatory obligation. In such cases, Reel 7 discloses only the specific data requested and will inform you where legally permitted to do so.
Responsible Gaming Partners
If you request self-exclusion that extends to third-party platforms, or if Reel 7 participates in a shared self-exclusion registry, minimum necessary data may be shared with that registry for the purpose of enforcing your exclusion request across participating platforms.
Reel 7 does not share your personal data with advertising networks, data brokers, or any party for commercial profiling purposes. All third-party data sharing is governed by data processing agreements that require the third party to use your data only for the specific purpose described.
7 Cookies & Tracking Technologies
Reel 7 uses cookies and similar technologies including local storage and session identifiers to operate the platform and understand how players use it. Cookies are small data files stored on your device when you visit reel7.biz.
Types of Cookies We Use
- Strictly necessary cookies: Required for the platform to function. These include your login session cookie and security tokens. You cannot opt out of these without logging out and being unable to use the platform.
- Functional cookies: Remember your preferences such as your chosen odds format, language settings, and game filters. These improve your experience but are not essential.
- Analytics cookies: Help Reel 7 understand which parts of the platform are most used, where players experience difficulties, and how to improve the platform. Data collected is aggregated and not linked to individual identities.
- Marketing cookies: Only set with your explicit consent. Used to track whether communications we sent you resulted in a visit to reel7.biz. You can withdraw consent at any time through your account settings.
You can manage cookie preferences through your browser settings. Blocking all cookies will prevent you from logging in to your Reel 7 account. A cookie preference centre is available in the footer of all platform pages.
8 How Long We Keep Your Data
Reel 7 retains personal data for as long as necessary for the purpose it was collected and as required by applicable legal obligations. The following retention periods apply as a general guide:
| Data Category | Retention Period | Reason |
|---|
| Account registration data | Duration of account + 5 years after closure | Legal & regulatory requirement |
| Identity verification documents | 5 years after last use | AML compliance |
| Transaction and payment records | 7 years from transaction date | Financial record-keeping law |
| Betting and gaming history | Duration of account + 3 years | Dispute resolution & compliance |
| Support communications | 3 years from last interaction | Quality assurance & dispute records |
| Marketing consent records | Until withdrawn + 1 year | Consent audit trail |
| Technical and device logs | 90 days rolling | Security monitoring |
When the retention period expires, data is securely deleted or anonymised so it can no longer be linked to you as an individual. Anonymised, aggregated data may be retained indefinitely for platform analytics purposes.
9 How We Protect Your Data
Reel 7 applies a layered approach to data security reflecting the sensitivity of the personal and financial information we handle for Pakistani players.
Technical Security Measures
- All data transmitted between your device and reel7.biz is encrypted using TLS 1.2 or higher (the "https" padlock in your browser)
- Personal data stored on Reel 7 servers is encrypted at rest using AES-256 encryption
- Payment card data is processed via PCI-DSS Level 1 compliant payment gateways — full card numbers are never stored on Reel 7 systems
- Account access is protected by password hashing using industry-standard bcrypt algorithms
- Two-factor authentication (2FA) is available and strongly recommended for all accounts
Organisational Security Measures
- Access to player personal data is restricted to authorised staff on a need-to-know basis
- All staff with data access undergo data protection training
- Third-party processors are vetted and required to maintain adequate security standards
- Security incidents are logged and reviewed by the security team
No system is completely impenetrable, and Reel 7 cannot guarantee absolute security. However, we maintain and regularly review our security practices to reflect the current threat environment. If a security incident occurs that affects your personal data, Reel 7 will notify you as required by applicable law.
10 Your Rights Over Your Personal Data
As a Reel 7 player, you have specific rights over the personal data we hold about you. These rights can be exercised at any time by contacting support@reel7.biz with the subject line "Data Rights Request". Reel 7 will respond within 30 days of receiving a verified request.
Right of Access
You can request a full copy of the personal data Reel 7 holds about you, the purposes for which it is used, and how long it will be kept.
Right to Rectification
If any personal data we hold is inaccurate or incomplete, you have the right to request that we correct it. You can also update most account details directly in your account settings.
Right to Erasure
You may request deletion of your personal data where it is no longer necessary for the purpose collected and where no legal obligation requires us to retain it. Note that some data must be kept for regulatory compliance periods.
Right to Restrict Processing
In certain circumstances you can ask us to restrict how we use your data — for example, while a query about its accuracy is being investigated.
Right to Data Portability
You can request a copy of your personal data in a structured, machine-readable format. This applies to data you provided to us and which we process on the basis of your consent or contract.
Right to Object
You have the right to object to processing based on our legitimate interests, and to opt out of direct marketing communications at any time without providing a reason.
11 Children's Privacy
The Reel 7 platform is strictly intended for adults aged 18 and above. Reel 7 does not knowingly collect, store, or process personal data belonging to anyone under the age of 18.
All registrations require confirmation of age at the point of sign-up, and Reel 7 reserves the right to request identity verification documents to confirm age where there is doubt. If Reel 7 discovers that personal data has been collected from a person under 18, that data will be deleted immediately and the account closed without the possibility of reinstatement.
If you are a parent or guardian and believe that a person under 18 in your household has registered on the Reel 7 platform, please contact support@reel7.biz immediately. Include as much detail as possible to help us identify and close the account quickly.
12 Marketing Communications
Reel 7 may send you promotional messages about new games, bonuses, PSL betting events, VIP programme updates, and other offers. We only send marketing communications if you have opted in at registration or updated your marketing preferences to allow them.
Marketing channels used by Reel 7 include SMS to your registered mobile number and email to your registered email address. We do not engage in unsolicited cold calling.
You can opt out of marketing communications at any time by:
- Updating your communication preferences in your Reel 7 account settings
- Clicking the "Unsubscribe" link in any marketing email
- Contacting support@reel7.biz with "Unsubscribe" in the subject line
Opting out of marketing communications does not affect operational messages related to your account — such as deposit confirmations, withdrawal status updates, and security alerts. These transactional messages are sent regardless of your marketing preference.
13 Third-Party Links
The Reel 7 platform does not contain links to third-party websites in its main content. However, if you access Reel 7 through a third-party referral link, or if you navigate to a third-party payment provider's own interface during a transaction, those third parties operate under their own privacy policies which are separate from this one.
Reel 7 is not responsible for the privacy practices of payment providers or any other third-party service you access outside of the reel7.biz domain. We encourage you to review the privacy policies of any third-party services you use in connection with your Reel 7 account.
14 Changes to This Privacy Policy
Reel 7 may update this Privacy Policy from time to time to reflect changes in our data practices, new services offered on the platform, or developments in applicable data protection law. When changes are made, the "Last reviewed" date at the top of this page is updated.
For significant changes that materially affect how we use your personal data — particularly changes that reduce your rights or expand the categories of data we collect — Reel 7 will notify registered players by email or via an in-account notification with reasonable advance notice before the changes take effect.
Continued use of the Reel 7 platform after an updated Privacy Policy takes effect constitutes acceptance of the changes. If you do not agree with an updated policy, you may request account closure before the changes take effect and your remaining real money balance will be processed as a final withdrawal.
15 Contact Us & Complaints
For any questions, requests, or concerns related to this Privacy Policy or the way Reel 7 handles your personal data, please contact us through the following channel:
- Email: support@reel7.biz — use the subject line "Privacy Enquiry" or "Data Rights Request"
- Live Chat: Available in your account dashboard 24 hours a day, seven days a week
- Response time: All privacy-related written requests will receive a substantive response within 30 calendar days
If you are not satisfied with how Reel 7 has handled a privacy concern after raising it directly with us, you have the right to escalate the matter to the relevant data protection authority in your jurisdiction. Reel 7 will cooperate fully with any such regulatory investigation.
Privacy contact: support@reel7.biz — subject line: "Privacy Enquiry". Responses within 30 days.
